Madison, Wis. – On Friday morning the Salvation Army of Dane County opened its annual Red Kettle Campaign at Metcalfe’s Market West. The tradition, now a staple of the holiday season, invites community members to donate and help fund critical services for people experiencing hardship throughout the county.
Neighbors helping neighbors
“The Red Kettle Campaign is about neighbors helping neighbors, and we are grateful for the incredible generosity this community shows year after year,” said Major Michael Sjogren, Area Commander for the Salvation Army of Dane County. “Every donation makes a difference and helps The Salvation Army continue providing critical services to people in Dane County when they need them most.”
The campaign’s goal this year is to raise $500,000. Funds collected will be directed toward a range of programs, including emergency shelter for single women and families, affordable housing initiatives, nutritious meals, case‑management services and other assistance for those facing economic distress.
How to get involved
Residents who wish to volunteer as bell‑ringers can sign up by contacting the organization at [email protected]. Volunteers play a visible role in the campaign, ringing the iconic red kettles placed in storefronts and public spaces throughout the county.
Local businesses also participate by displaying kettles and encouraging shoppers to contribute. The visible presence of the kettles serves as a reminder of the community’s shared responsibility to care for one another during the holiday season.
Impact on the community
Since its inception, the Red Kettle Campaign has become a reliable source of funding for the Salvation Army’s emergency response network in Dane County. The organization reports that donations help keep shelter beds available, provide hot meals to families in need, and support case‑workers who connect individuals with long‑term resources such as job training and affordable housing.
Major Sjogren emphasized that the campaign’s success hinges on the generosity of everyday citizens. “When we come together, we can meet the most urgent needs of our neighbors,” he said. “Your contribution, no matter the size, helps us continue this vital work.”
Looking ahead
The Salvation Army will continue to collect donations throughout the holiday season, with kettles remaining in place at participating locations until early January. The organization encourages anyone who cannot donate money to consider volunteering time or spreading the word about the campaign.
For more information about the Red Kettle Campaign, including a list of participating businesses and volunteer opportunities, visit the Salvation Army of Dane County’s website or follow their social‑media channels.
Original reporting: NBC15 WMTV (Gray) – local — read the source article.
