Sales representatives are spending a significant amount of time switching between different applications, which is affecting their productivity. According to a study, sales reps spend only about 40% of their week actually selling, with the rest of their time being spent on nonselling tasks such as CRM data entry, quote-building, and planning.

The Problem of App Switching

The average sales team uses around 10 different applications daily, which can lead to a significant amount of time being wasted on switching between them. This is often referred to as the “toggle tax.” Research has shown that the average worker toggles between apps and websites around 1,200 times per day, which can add up to nearly four hours a week or 9% of total work time.

This issue is not only affecting sales teams but also having a financial impact on companies. A study by Forrester found that productivity gains from reduced app-switching and latency were worth a three-year, risk-adjusted $5.1 million. Companies are now looking for solutions to this problem, with some considering the use of artificial intelligence tools to help streamline their workflows.

Potential Solutions

While some companies are looking to add artificial intelligence tools to their workflows, others are focusing on consolidating their tech stacks into fewer, more unified platforms. This approach can help reduce the amount of time spent switching between different applications and improve productivity. By implementing smart use of existing tools and streamlining workflows, companies can help their sales teams to be more efficient and effective.

Original reporting: KTVZ (Central Oregon) — read the source article.