The Your
Sep 11, 2026
HyperLocal Loop
The Your

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Reno City FC unveiled with five‑color identity at public market celebration

Reno residents gathered at the Reno Public Market on Wednesday for a festive unveiling of the city’s newest soccer franchise. The event, organized by the club’s leadership, introduced the official name—Reno City FC—and a distinctive five‑color scheme meant to reflect the unique character of northern Nevada.

Community‑focused branding

Wendy Damonte, chief executive officer of Reno City FC, told attendees, “This is our club. We are Reno City FC. Established in 2026, and we’re just getting started.” She explained that the name was chosen to represent the entire community, not just a single neighborhood, and that the colors were selected to be instantly recognizable throughout the region.

Damonte described each hue in detail: “Sunset orange, the fire that closes every Nevada day; desert grit brown, forged by the land beneath our feet; dusty twilight, the quiet promise between day and night; sky blue, the color of our wide‑open skies and Lake Tahoe waters; and warm summit white, the snow that crowns the Sierra.” By opting for five colors instead of the traditional two, officials said they wanted a palette that captures the full spectrum of Nevada’s natural beauty.

Fans excited for a new chapter

Local soccer enthusiast Xavier Mandujano shared his enthusiasm, noting that the reveal felt like a continuation of the excitement generated by recent World Cup matches. “It’s a huge part of the Reno community—everyone coming together and knowing that soccer is growing here,” he said. Many fans expressed plans to purchase season tickets as soon as the team’s stadium is ready, signaling strong early support for the venture.

The reveal also highlighted the club’s commitment to fostering a family‑friendly environment. Officials emphasized that the team will prioritize youth programs, community outreach, and partnerships with local schools, aligning with Reno’s broader goals of promoting healthy recreation and civic pride.

Looking ahead

While the stadium’s construction timeline was not disclosed, club representatives assured the public that groundbreaking will begin soon. They anticipate that the new venue will become a gathering place for families, sports fans, and local businesses alike.

Reno City FC’s launch adds another layer to the city’s growing sports landscape, joining existing teams and events that draw both residents and visitors to the area. The club’s leadership hopes that the five‑color identity will become a familiar sight on streets, apparel, and community spaces, reinforcing a shared sense of place.

As the excitement builds, the team invites all Reno residents to stay tuned for updates on ticket sales, season schedules, and community initiatives that will accompany the club’s inaugural season.


Original reporting: 2news.com — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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