The Your
Jul 21, 2026
HyperLocal Loop
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Reformation Targets $1 Billion Valuation

Reformation, a womenswear retailer, is targeting a valuation of up to $1 billion in its US initial public offering. The Vernon, California-based company and its selling shareholders aim to raise up to $239.1 million in the IPO by offering 14.1 million shares priced between $15 and $17 each.

IPO Details

The IPO offers a rare test of investor appetite for a fashion retailer at a time when US listings have been dominated by AI infrastructure and defense firms. J.P. Morgan, Morgan Stanley, Citigroup, and RBC Capital Markets are among the underwriters for the offering. It intends to list its shares on the NYSE under the symbol “REF”.


Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.

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