Americans looking to satisfy their sweet tooth without abandoning their health goals are increasingly willing to spend as much as $20 on protein-packed frozen yogurt topped with premium ingredients ranging from pistachio cream to olive oil.

Frozen Yogurt Shops Offer Upscale Options

Greek frozen yogurt, which generally contains more protein than regular frozen yogurt, is one variety of the dessert experiencing a surge in popularity. The newest fro-yo craze also involves upscale toppings, luxe presentations, and a price tag to match.

Some frozen yogurt shops, such as Birdie’s in New York City, offer high-end toppings like mochi bites, pistachio sauce, and olive oil. These shops have become popular meetup spots for younger people, with their pleasant café atmospheres and social media-worthy photos.

Other shops, like Culture Club in Nashville, Tennessee, and 16 Handles, offer a variety of toppings, including fruits, jams, sweets, and nuts, as well as sauces and creams. These shops cater to consumers looking for healthier options, with many offering better-for-you frozen yogurt, all-natural ice cream, and vegan options.

A Growing Market

The global frozen yogurt market size was valued at $1.93 billion in 2025 and is projected to grow to $2.65 billion by 2034. This growth is driven by increasing demand for healthier and more premium dessert options.

As the demand for frozen yogurt continues to grow, shops are expanding their offerings to meet consumer needs. 16 Handles, for example, is making its first-ever expansion into California with eight new stores planned.

Original reporting: Fox News (HLL/CB) — read the source article.