Jun 17, 2026
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Prime Day 2026

Prime Day is almost here, and it’ll be hard to avoid if you have a Prime membership and a smartphone. The four-day event runs June 23-26, which is a change from the past mid-July timing.

What to Buy

Amazon ain’t the only game in town. You need to be a Prime member to get Prime Day savings, and that’ll cost you $139 per year. Eligible customers can sign up for a 30-day free trial though, or you could just pay for a month at $14.99. If you’re not a member and don’t want another subscription, you can shop elsewhere for similar deals.

Walmart and Best Buy announced competing sales that run longer, June 22-28. Target’s Circle Deal Days event runs the exact same dates as Prime Day, June 23-26. Those sales might offer the same or similar pricing without a membership fee.

Shopping Smart

If you do choose to shop Prime Day deals, we’re here to help you be smart about what you buy. Consider buying little treats and low-cost essentials, such as health and beauty products, clothing, and household goods. You can also check your subscribe and save orders to see if you can get a better deal by buying now instead of continuing the subscription.

It’s also a good time to buy TVs, home audio, and tech, as Prime Day can bring Black Friday-like prices on these items. However, you may want to skip back-to-school supplies, large appliances, and furniture, as these items may have better deals at other times of the year.

Top Tips

Strategic shopping is as simple as doing a little research up front. Analyze each product before you buy it, and check the price history on Amazon’s product page. Look for the price history link and click to open the Alexa for shopping window, which shows price changes over time.


Original reporting: KTBS 3 (Shreveport) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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