The Your
Sep 23, 2026
HyperLocal Loop
The Your

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Presley Gerber’s death prompts call for stronger addiction treatment support

Presley Gerber, 27, son of supermodel Cindy Crawford and businessman Rande Gerber, died on September 20 at a rehabilitation facility in Los Angeles County. The Los Angeles County Medical Examiner listed the cause of death as “deferred” while Santa Monica Police are treating the case as a suspected overdose.

Last public appeal

In March, Gerber posted a video from a wellness clinic in Cancún, Mexico, announcing his intention to undergo an “ibogaine flood dose,” a psychedelic therapy being studied for opioid and cocaine addiction. He wrote in the Instagram caption, “Quiet moment before everything changed. I was absolutely terrified, and I knew I would be again if I ever had to face something like this.” He expressed hope that the treatment would help him find his way back to himself.

Family’s response

Crawford praised her son as a “warrior” and expressed pride in his courage to confront his struggles. Rande Gerber and sister Kaia Gerber also shared supportive messages, emphasizing the family’s love and admiration for his openness about mental health.

Ongoing investigation

Police have not released further details, noting that information remains limited while the investigation continues. A family representative asked for privacy during this painful time.

Broader context

Gerber had been vocal about his battles with depression, panic attacks, and addiction, using platforms like his “Mental Health Mondays” series to encourage open conversation. He previously discussed his experiences on the “Studio 22” podcast and in various social‑media posts, urging others to seek help and reduce stigma.

His death underscores the need for accessible, evidence‑based treatment options for substance use disorders, a concern echoed by health professionals nationwide.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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