The Your
Oct 02, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Portland Trail Blazers fire newly hired announcer over offensive teenage tweets

The Portland Trail Blazers announced on Thursday that they have dismissed Braiden Bell, a 29‑year‑old broadcaster who was hired only hours earlier to serve as the team’s lead television play‑by‑play announcer. Bell, who came to Portland from the WNBA’s Phoenix Mercury, was set to become the youngest primary broadcaster in the NBA.

Social‑media posts spark immediate termination

Local station KGW uncovered a series of tweets Bell posted between 2012 and 2014, when he was a teenager. In a December 2012 tweet, the then‑15‑year‑old wrote, “I’m not racist at all.. But not gonna lie.. Asian people piss me off! Hahaha #Honest.” A later tweet from July 2013 read, “no blacks either. #racist.” Additional posts appeared to contain disparaging remarks about women.

Following the discovery, Blazers executives acted quickly, issuing an official statement that the organization has “zero tolerance for racist, sexist, or harmful comments” and that Bell’s posts were in clear violation of team and league policies, as well as the franchise’s values. The statement added, “We did not meet our own bar in this process, and for that we apologize to Blazers fans and to Rip City. We believe strongly that everyone who is a part of Rip City should feel welcome and safe and we will make sure that our new broadcaster reflects these values. We will do better.”

Community reaction and criticism of the decision

Social‑media users were swift to comment on the rapid reversal. Some argued that Bell’s career may have been unfairly ruined for remarks made as a minor, asking whether a teenager’s words should define an adult’s professional future. Others accused the franchise of “virtue signaling” and capitulating to online outrage.

“Did he post something stupid as a stupid kid? Or do we really believe those posts as a child reflect who he is as an adult?” one commenter wrote. Another user suggested the team was “destroying his career over it” and questioned whether the public truly cares about past teenage mistakes.

Team’s stance on accountability and future hiring

The Blazers emphasized that the decision aligns with their commitment to fostering an inclusive environment for fans, players, and staff. By acting promptly, the organization signaled that it will not tolerate conduct—past or present—that undermines the safety and respect of its community.

While the franchise has not yet named a replacement for the play‑by‑play role, the incident underscores the growing scrutiny of public figures’ historic social‑media activity. Teams across professional sports are increasingly vetting candidates for past statements that could conflict with organizational values and fan expectations.

What this means for the Trail Blazers and their fans

Portland’s basketball fans will now await the appointment of a new lead announcer who can uphold the team’s standards of professionalism and respect. The swift action taken by the Blazers may also serve as a cautionary tale for aspiring broadcasters and other public‑facing employees about the lasting impact of online behavior.

As the franchise moves forward, it has pledged to continue prioritizing a welcoming atmosphere at the arena and on the airwaves, reinforcing its dedication to the diverse community that supports the Trail Blazers.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →