The Your
Oct 05, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Plano Voters to Decide Tax Package Funding Proposed Stars Arena on Nov. 3

Plano voters will head to the polls on Nov. 3 to approve or reject Proposition A, a package of five transaction‑based taxes intended to help finance a proposed Dallas Stars arena at The Shops at Willow Bend. The measure, labeled “THIS IS A TAX INCREASE,” does not raise the city’s property tax rate or alter the general sales tax.

What the taxes would cover

The ordinance sets maximum rates for taxes on car rentals, hotel stays, arena tickets and other visitor‑related transactions. Because the taxes attach to specific purchases rather than a resident’s place of residence, a Plano homeowner who rents a car locally or buys a ticket could also pay them.

Supporters’ case

Stars President and CEO Brad Alberts told FOX 4 that the proposal carries “no hidden costs to taxpayers” and that the organization will shoulder operating expenses. Alberts highlighted that the arena would host 60 to 70 non‑Stars events each year, generating year‑round revenue for the city and creating a venue for school and community activities.

Victory Green Plano PAC, which backs Proposition A, argues the development will attract visitors, create jobs and stimulate local spending. The group says the arena and surrounding entertainment district will become a catalyst for economic growth while keeping ownership of the facility in the hands of the city.

Opposition concerns

Some residents remain uneasy about the new taxes. Plano resident Karen Dubrow told FOX 4, “I have rented cars when my car was in the shop,” expressing worry that everyday transactions could become more expensive for locals.

Financing framework

In June, Plano City Council approved a non‑binding letter of intent with the Stars, outlining a potential $700 million city contribution toward a project estimated at $1 billion or more. The framework earmarked tax increment financing—revenue growth within a designated zone—to help cover construction costs, while also identifying other legally available funds.

Under the proposed arrangement, the city would own the arena and site, and Dallas Sports & Entertainment, the Stars’ parent organization, would lease the property for an initial 30‑year term. The lease would allow the Stars to retain operating revenue, naming rights and sponsorships, while the city would handle long‑term capital repairs and improvements.

Election details

Early voting runs Oct. 19‑30, with Election Day on Nov. 3. Voters should review the full text of Proposition A, which lists the specific tax ceilings and clarifies that the measure does not alter the existing property tax rate or general sales tax.

Both supporters and critics agree that the arena’s financing will shape Plano’s future development. The upcoming vote gives residents a direct voice in deciding whether the proposed tax package aligns with the community’s priorities for growth, fiscal responsibility, and quality of life.


Original reporting: The Dallas Express — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →