McKinney, Texas – In October 2025, entrepreneur Anshul Singhal opened Page 3 Eatery, a new dining concept that blends authentic North Indian flavors with familiar American formats such as sandwiches and wraps. Singhal, who grew up in India during the 1970s‑1990s, wanted to move beyond the stereotype that Indian food is limited to heavy curries and spice, and to give McKinney families a menu that feels both adventurous and approachable.
Concept rooted in nostalgia and family
Singhal explained that the restaurant’s name, “Page 3,” is a nod to the celebrity gossip pages that appeared in Indian newspapers of his youth. “Just as those pages highlighted the stars of the day, we want our food to be the hero and our guests to feel like celebrities,” he said. The name also serves as a conversation starter for parents and children, helping to bridge the generational gap that often exists around cultural cuisine.
Menu highlights
The menu features a range of items that reinterpret classic Indian ingredients in handheld forms. Highlights include:
- Spicy Headline Aloo Sandwich – grilled bread filled with seasoned potatoes, chutneys and fresh vegetables.
- Breaking News Keema Kulcha – a flatbread pocket stuffed with minced goat meat and aromatic spices.
- Press Pass Murg Tikka Sandwich – grilled chicken tikka layered with cheese.
- Red Carpet Murg Tikka Frankie – a paratha‑wrapped chicken tikka, sautéed onions and tangy chutney.
- Page 3 Special Sandwich – layered bread with chutneys, fresh veggies, potato and chaat masala.
All dishes are prepared from scratch, a claim Singhal says sets the eatery apart from other establishments that merely claim “made‑to‑order” preparation.
Family‑focused atmosphere
Beyond the food, Singhal emphasizes that Page 3 Eatery is designed for family gatherings. “It’s not just about serving a meal; it’s about creating family time and memories,” he noted. The restaurant’s layout encourages groups to share plates, and the menu’s variety ensures that both adults and children can find something they enjoy.
Mocktails meet a changing market
Recognizing a national decline in alcohol sales, Singhal has placed a strong emphasis on non‑alcoholic beverages. Page 3 Eatery offers a full bar alongside an extensive mocktail program, and Singhal reports that mocktail sales now exceed alcohol sales at this location. This approach caters to patrons who prefer sober options while still providing a festive atmosphere.
Community impact
Page 3 Eatery adds to McKinney’s growing culinary scene, providing new job opportunities and diversifying the city’s dining options. By introducing a menu that respects traditional flavors while adapting them for a broader audience, the eatery supports local families seeking both cultural enrichment and convenient, family‑friendly meals.
Singhal’s vision reflects a broader trend of entrepreneurs bringing culturally authentic yet accessible concepts to suburban markets, reinforcing McKinney’s reputation as a vibrant, family‑oriented community.
Original reporting: Community Impact — McKinney — read the source article.
