Olipop, a functional soda brand, has launched a new line of ‘feel-good’ sodas with a retro-inspired design and updated packaging. The brand’s new visual identity includes bolder, brighter colors and more prominent flavor cues.
What is Olipop?
Olipop is designed to taste like classic soft drinks but with added benefits. Each can typically contains 2-5 grams of sugar, 35-50 calories, and 6-9 grams of fiber, which is a major difference from traditional soda.
Instead of loading up on sugar, Olipop uses a blend of prebiotic plant fibers and botanicals to support digestive health while delivering that nostalgic soda flavor. The combination of classic taste and functional benefits is exactly why the brand has exploded in popularity.
New Packaging and Flavors
The updated design includes a retro, hand-drawn aesthetic inspired by the late ’60s and early ’70s. The refresh rolls out across its shelf-stable lineup, including 12 oz cans, multipacks, and minis. A few fan-favorite flavors are also getting subtle upgrades, with tweaks like more carbonation in select classics and slight flavor adjustments for a more traditional soda taste.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
