The Your
Nov 10, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Ole Miss launches investigation after viral video shows students mocking Black roommate

University of Mississippi officials announced Monday that they are actively investigating a viral TikTok video that appears to show three white women outside a Black student’s apartment making racist noises and gestures. The footage, captured by a Ring doorbell camera, shows two of the women stepping toward the camera, beating their chests while grunting and cooing like monkeys. A third woman looks toward the lens but does not make the same gestures.

University response

Vice Chancellor Shawnboda Mead issued a statement saying, “The incident is being actively investigated by the appropriate university offices. Our staff have reached out to the students directly impacted to offer support, listen to their concerns, and connect them with available resources. We will continue to support them as we work through this process.” The statement added, “Every student deserves to feel safe, respected, and valued at the University of Mississippi. Racism and actions that disparage people because of an aspect of their identity have no place in our campus community.”

Public reaction and background

The video, which has amassed more than 12 million views, sparked outrage online, with many commenters decrying the use of the racist trope that compares Black people to monkeys. Ole Miss confirmed to ABC News that the women in the video are enrolled students, but declined to comment on whether disciplinary action has been taken, citing FERPA protections for student conduct records.

Jakiyra Metcalf, one of the Black students living in the apartment, told ABC News that she expects to meet with university officials on Monday. She posted the video to TikTok over the weekend, asking, “What do we have to say about this ??” Tasha Bolton, whose daughter is one of the Black students, also demanded answers, calling the behavior “absolutely disgusting and unacceptable” and urging the university to ensure accountability.

Previous incident and university policy

A similar episode occurred at Ole Miss in 2024 when a white student made monkey gestures toward a Black woman protesting the war in Gaza. That incident was captured on video, and the student was ultimately expelled from his fraternity. Chancellor Glenn F. Boyce emphasized the university’s commitment to First Amendment rights while condemning conduct that conflicts with the institution’s values, stating that such behavior marginalizes individuals and undermines a civil, safe society.

The university reiterated that it is “committed to supporting the rights of our students, faculty, and employees to express their views in a respectful manner and to assemble peacefully as guaranteed by the First Amendment,” while also noting that any conduct that demeans people because of race or ethnicity will be addressed.

Next steps

Ole Miss officials said they will continue to investigate the incident, work with the affected students, and determine appropriate actions in line with university policy and federal privacy protections. The university encourages anyone with additional information to contact campus authorities.


Original reporting: Allentown News – 6abc Philadelphia — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →