Ocean Blue Prime Steak House is set to open its doors on Monday, Nov. 9, at 4012 Deville Street in The Market Common, the south‑end shopping district of Myrtle Beach, South Carolina. The space previously housed Crepe Creation Café, a local favorite that served breakfast, lunch and a limited steak menu for years.
What the restaurant will offer
The menu follows a classic steakhouse formula with modern twists: New York strip with house‑made sauces, mustard‑crusted lamb chops, pan‑seared scallops, tare‑glazed pork belly and a dark chocolate soufflé. A July preview added a blue‑cheese wedge salad and signature cocktails to the lineup. The restaurant will also feature upgraded appetizers and desserts, aiming to attract both locals and visitors seeking a special‑occasion meal.
Connection to Travinia Italian Kitchen
Ocean Blue Prime is described as a sister restaurant to Travinia Italian Kitchen, which sits across Deville Street at 4011. Travinia’s owners, Mark Craig and Kevin Cox, founded the brand in Greenville in 2002. After a period of contraction that saw several locations close, the group now operates a smaller footprint that includes sites in Lexington, Virginia and North Carolina. Launching a higher‑priced concept on the same block signals confidence in the Market Common dinner crowd, even as the broader Grand Strand market remains competitive.
Local market context
The Market Common has experienced a wave of turnover this year. In February, WMBF reported closures of the Southern Living Store, Allbright Cleaners, Korean barbecue spot Mura, Capriotti’s Sandwich Shop and Walk‑On’s Sports Bistreaux, citing rising operating costs, higher rent and a modest dip in tourism. New entrants such as Aura Indian Kitchen and CK’s Bistro have since opened, suggesting a shift toward regional operators that rely on year‑round residents rather than seasonal beach traffic.
For diners in the south end of Myrtle Beach, Surfside Beach, Socastee and surrounding neighborhoods, the nearest high‑end steakhouses—New York Prime, Ruth’s Chris, 21 Main, Bistro 90 and Clark’s Seafood & Chop House—are clustered north of Kings Highway. Ocean Blue Prime’s walk‑able location next to a movie theater and its sister Italian restaurant positions it to capture birthdays, anniversaries and business dinners that previously required a drive up the highway.
Unanswered questions
Public records do not yet reveal the ownership group, chef or general manager behind Ocean Blue Prime. The announcement focuses on the concept and its ties to Travinia, leaving the specific leadership team undisclosed.
Despite the lack of ownership details, the opening aligns with the Market Common’s stated commitment to a varied mix of shopping, dining and entertainment. With an OpenTable listing already active, the steakhouse is poised to accept reservations and test the appetite of local residents for a premium, walk‑able steak experience.
Original reporting: MyrtleBeachSC News — read the source article.
