North Texas families facing the holiday season with financial strain now have a clear way to help their neighbors. The Salvation Army of North Texas announced the start of its annual holiday giving campaign on November 6, urging community members to donate, volunteer, and spread holiday cheer to those struggling to put food on the table, keep a roof over their heads, or afford gifts.
Rising need drives expanded effort
From October 2025 through September 2026 the organization distributed more than 4.39 million pounds of food, a 10% increase over the previous year. It also provided over 300,000 nights of shelter, up 14%, and served nearly 750,000 meals to individuals experiencing homelessness, an 8% rise. In addition, more than 1,700 people were connected to permanent housing, a 9% improvement. These figures underscore the growing demand for basic necessities across the region.
“For many families, the holidays come with a lot of uncertainty and financial strain,” said Major Rob Webb, area commander for The Salvation Army of North Texas. “Some households may be torn between purchasing presents to put under the tree and putting food on the table.”
How you can make a difference
The campaign highlights several ways North Texans can get involved:
- Donate: Financial contributions can be made online or in person to sustain food, shelter, and housing programs throughout the year.
- Volunteer: Opportunities include distributing groceries, serving meals, assembling hygiene kits, and supporting youth programs.
- Ring a bell: Register to serve at a Red Kettle location during the holiday season.
- Give virtually: Create a Virtual Red Kettle to collect online donations.
One of the most beloved traditions is the Angel Tree program, which matches donors with children, seniors, and adults with special needs who might otherwise go without Christmas gifts. Angel Tree adoptions opened on November 6, and past seasons have seen every wish across North Texas fulfilled, demonstrating the power of local generosity.
Red Kettle kickoff at Thanksgiving
The annual Red Kettle Campaign officially begins on Thanksgiving Day, November 26, with a halftime performance by Miranda Lambert at the Dallas Cowboys game. This year also marks the 30th anniversary of the Red Kettle Kickoff Halftime Show, a long‑standing partnership that connects football fans with the organization’s charitable mission.
Residents who want to learn more about volunteering, donating, or adopting an Angel Tree wish can visit SalvationArmyNorthTexas.org/Christmas. With nearly half of the organization’s annual revenue raised between October and December, the holiday season remains critical to sustaining its year‑round services.
By coming together, North Texans can ensure that families in need experience a brighter, more hopeful holiday season.
Original reporting: Local Profile (DFW) — read the source article.
