St. Petersburg – Noble Tavern, the downtown “old‑world” restaurant and bar, announced the opening of The Sterling, a dedicated event space located at 1650 Central Avenue inside the Tru by Hilton St. Petersburg Downtown Central Avenue hotel.

Space details and design

The Sterling occupies its own entrance on Central Avenue and can comfortably seat about 40 guests. Designed to blend Noble Tavern’s classic ambience with a more modern hotel feel, the room offers a small footprint that still feels spacious enough for larger gatherings. Vice President of Marketing Bradley Elia, who also led the design effort, said the project was a “true partnership” with the hotel, allowing both entities to maximize the room’s use during non‑business hours.

Purpose and early use

Elia explained that Noble Tavern’s menu is built around a “sharable style” concept, emphasizing community, gathering and the neighborhood experience. The Sterling extends that philosophy, providing a venue for private and business events as well as ticketed experiences such as chef‑driven diners, sports watch parties, acoustic performances and cocktail tastings. Since its September opening, the space has already hosted six to seven events.

Community impact

By adding a flexible event venue to the downtown area, Noble Tavern aims to support local businesses, nonprofit groups and families looking for a quality gathering place. The partnership with the Tru by Hilton also gives hotel guests a convenient, upscale option for meetings and celebrations without leaving the downtown core.

Background

Noble Tavern first opened its doors in October 2025 and quickly became known for its historic‑inspired décor and shared‑plate menu. The Sterling project, which was in development for roughly six months, reflects the restaurant’s commitment to expanding its in‑house experience while staying true to its brand identity.

Looking ahead

Elia, who began his career with Noble Tavern’s sister restaurant Noble Crust as a private events coordinator and now serves as executive director of marketing and events, described the opening as a “full‑circle” moment. He anticipates that The Sterling will become a go‑to spot for both residents and visitors seeking a blend of classic hospitality and modern event amenities.

For reservations or more information about The Sterling, interested parties can contact Noble Tavern directly or visit the Tru by Hilton’s event services desk.

Original reporting: St. Pete Catalyst — read the source article.