The Your
Oct 27, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

NMSU students rally in Las Cruces urging statewide ban on AI data centers

Dozens of students from New Mexico State University (NMSU) and a coalition of environmental and political groups gathered on the university’s main campus in Las Cruces Sunday to call for a statewide ban on hyperscale AI data centers. The rally, organized by Youth United for Climate Crisis Action (YUCCA) and other local advocates, was timed to build momentum ahead of the 2027 New Mexico legislative session.

Students demand an outright ban

YUCCA member Alex Atcitty told the crowd that AI data centers act as “extractors,” taking more from the state and its communities than they return. “We are trying to be uncompromising with our rejection of AI. We do not want to stop halfway with guardrails or even a moratorium. We want to push for a ban,” Atcitty said.

Project Jupiter and the bond controversy

Organizers highlighted Project Jupiter, a proposed AI data center in southern Doña Ana County, as a focal point of their concerns. Lennie Dupass, a first‑year NMSU criminal‑justice student who helped organize the rally, noted that the Doña Ana County Commission approved up to $165 billion in Industrial Revenue Bonds to fund the project in September 2026. Dupass spent seven hours at the commission meeting to hear public comment, arguing that the commissioners ignored community concerns.

“Our local government does not work for us… They made it abundantly clear that the only people I could place my trust in were my fellow community members,” Dupass said. “We know what New Mexico is worth. Our state has been used for decades solely for its resources, but our value is not determined by how much can be taken from us.”

Political endorsements and upcoming elections

Dupass also voiced support for Daisy Maldonado, the Democratic candidate for Doña Ana County Commission District 1, describing her as a “turning point” for the commission this election cycle. He expressed confidence that her victory would bring needed change to local decision‑making.

Coordinated statewide actions

YUCCA officials announced that student walkouts and community protests are planned across New Mexico in the coming days. Sophie LaBorwit, YUCCA Communications Manager, said University of New Mexico students will march down Central Avenue in Albuquerque to the office of U.S. Sen. Martin Heinrich to protest the Bipartisan American Affordability and Jobs Act of 2026, which protestors claim will roll back environmental protections. New Mexico School for the Arts students will lead a demonstration at the Roundhouse in Santa Fe, while additional NMSU participants will gather at the Plaza de Las Cruces.

Looking ahead

The rally follows a three‑day training session that brought together organizers from across the state to develop a coordinated campaign against data‑center development. Advocates hope the pressure will influence lawmakers as the 2027 legislative session begins in January, potentially shaping policy on industrial bonds, environmental oversight, and the role of AI infrastructure in New Mexico.

Leah Romero, a freelance writer based in southern New Mexico, contributed the original reporting.


Original reporting: Organ Mountain News (Las Cruces / Doña Ana County) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →