The Your
Aug 16, 2026
HyperLocal Loop
The Your

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New Stadium, Higher Prices

The Buffalo Bills are set to play their first preseason game at their new Highmark Stadium, but some season ticketholders are not happy with the obstructed views from certain seats. The new stadium has a capacity of 60,000, which is less than the old stadium’s capacity of 71,600. This reduction in seats, combined with strong demand for tickets, has driven up prices.

Ticket Prices and Personal Seat Licenses

The team is charging higher ticket prices and personal seat licenses (PSLs), which can range from $750 to $50,000 per seat. PSLs give fans the right to buy season tickets, but do not include the tickets themselves. The Bills have raised an estimated $250 million from the sale of PSLs, with an average price of about $4,000 per seat.

Some fans, like season ticketholder Angelica James, have chosen to downgrade their seats to avoid the higher prices. James and her husband decided to opt for general admission seats at the same cost as their previous club seats, but with lower-priced PSLs of $6,000 each.

Impact on Fans

The higher ticket prices and PSLs have made it difficult for some fans to afford seats. The Bills’ website shows that no season tickets are left for sale, indicating strong demand. However, the team has said that many of the seats with obstructed views are being sold for events like concerts, not games.

Experts predict that the trend of higher ticket prices and PSLs will continue as more NFL teams build new stadiums. The NFL’s last building boom at the start of this century raised the average cost of tickets by 30%, and it is expected that this next round will increase ticket prices by a similar percentage.


Original reporting: KRDO (Colorado Springs metro) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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