A new 127-room Hampton Inn & Suites is set to break ground in Surfside Beach, a town of roughly 4,000 residents. The hotel, owned and operated by OM Hotel Group, will feature standard rooms and suites, hot breakfast, an indoor pool, a fitness center, and Hilton Honors participation.
Project Details
The project, which was initially announced in November 2024, is expected to be completed by spring 2028. The hotel will be located on a 2.59-acre lot beside Johnny D’s Waffles and Benedicts on U.S. 17 Business. The town has publicized the groundbreaking ceremony, which is scheduled to take place on July 29.
The hotel’s description comes from a developer release, which lists the hotel’s amenities but does not provide information on the project cost, square footage, or permanent job count. The release also notes that the company has over 40 years of experience in hospitality under Hilton and IHG brands.
Market Trends
The Myrtle Beach market has seen a decline in room nights sold, from over 7.5 million in 2019 to fewer than 6.5 million in 2025. However, branded upper-midscale and higher hotels have already passed their 2019 levels in supply, demand, and revenue. The new hotel in Surfside Beach is expected to contribute to the town’s tax revenue, with the town levying a 1% hospitality fee and a 0.5% local accommodations tax.
Original reporting: MyrtleBeachSC News — read the source article.
