Americans are increasingly concerned about the amount of time spent on their smartphones. A recent Pew Research Center survey of 9,750 adults found that 53% say they use their phone too much, with the figure rising to 70% among those aged 18‑29.
Brick offers a physical barrier
The $59 product, named Brick, works with iPhones running iOS 17 or later and Android devices on version 12 or later. Users select apps or websites to block, create modes in the Brick app, and then tap their phone against the physical Brick to start a session. To regain access, they must tap the Brick again, often requiring them to retrieve the device from another room.
Built‑in phone controls already exist
Before purchasing an external device, many experts recommend using the digital‑wellbeing features already built into smartphones. Apple’s iOS 27 expands Screen Time with Time Allowances, App Limits, and Downtime settings. Android’s Digital Wellbeing offers similar controls, allowing users to set daily limits, schedule downtime, and prioritize essential apps.
These native tools let users:
- Set specific time limits for individual apps or categories.
- Schedule periods when most apps and notifications are blocked.
- Choose which contacts and essential apps remain reachable.
Why a physical blocker may help
While built‑in settings are useful, the extra step of reaching for a separate device can create a moment of pause, helping users decide whether they truly need to open a distracting app. The Brick also includes a “Strict Mode” that makes it harder to delete the app or change settings during a session, and provides five emergency unbrick attempts if the device is misplaced.
Potential impact on sleep and productivity
Pew found that 62% of adults under 30 say their smartphone harms their sleep, and 41% of all adults report the same. By adding a physical hurdle, Brick aims to reduce late‑night scrolling and improve rest.
Nevertheless, many reviewers suggest trying the free built‑in controls first, as they can achieve similar results without additional cost.
Original reporting: Fox News (HLL/CB) — read the source article.
