A proposal for a three-day rock festival, dubbed Myrtle Beach Rock Fest, was presented to the Myrtle Beach Special Events Committee on June 10. The event is planned for the former Myrtle Square Mall site, which has been vacant since 2006. The festival aims to revitalize the area and attract music lovers from across the nation.
Proposal Details
The proposal was presented by Amie Lee, president of Palmetto Productions, in partnership with Southern Entertainment, the producer behind the Carolina Country Music Festival. The event is expected to bring significant economic benefits to the region, boosting tourism and local businesses.
The festival would run from May 7-9, 2027, and would feature three days of rock music on the 35-acre site. The application is still in the conceptual phase, with no artists, sponsors, or specific genre subtype disclosed. The format is modeled on the Carolina Country Music Festival, which has been produced in Myrtle Beach since 2015.
Concerns and Next Steps
The committee raised three concerns: the city resources required for the festival, the site’s proximity to schools, homes, businesses, and churches, and the date conflict with the Myrtle Beach Harley-Davidson Spring Rally. The matter has been deferred to the city manager for further review.
Original reporting: MyrtleBeachSC News — read the source article.
