Eureka, Mo. – After more than five decades operating under the Six Flags banner, the beloved amusement park formerly known as Six Flags St. Louis will now welcome guests as Mid America Adventure. The change follows the park’s sale to real‑estate investment trust Enchanted Parks in March and the company’s decision to revive a nod to the park’s original 1971 name, Six Flags Over Mid‑America.
New name, same commitment to families
Enchanted Parks CEO James Harhi said the rebrand signals “the next step in our ongoing investment in this park and community.” He emphasized the company’s dedication to delivering quality experiences that honor the park’s legacy as the Midwest’s gateway to thrills, while also supporting local families and businesses.
Season passes for 2027 signal fresh direction
Alongside the name change, Enchanted Parks unveiled its 2027 season‑pass lineup. The $76 “Enchanted Hero Pass” grants admission to Mid America Adventure and its in‑state sister park, Worlds of Fun. The $131 “Enchanted Legend Pass” provides unlimited access to the entire Enchanted Parks chain, including future acquisitions.
Both passes include food and retail discounts, but they differ on the upcoming Fright Fest Halloween event. Legend Pass holders receive unlimited Fright Fest access, while Hero Pass holders receive a single ticket, suggesting the 2027 Fright Fest may be sold separately for non‑Legend guests.
No word on other former Six Flags locations
Enchanted Parks has not announced whether its other recent acquisitions—Valleyfair, Worlds of Fun, Michigan’s Adventure, and Six Flags Great Escape—will undergo similar rebranding. The company’s strategy appears to focus first on solidifying the Mid America Adventure identity before making broader changes.
What the rebrand means for the local economy
The name change is expected to boost regional tourism by reinforcing the park’s Midwestern roots. Local hotels, restaurants, and retailers anticipate increased visitor traffic, especially as the park promotes new pass options and a refreshed brand identity. Community leaders have welcomed the move, noting that a strong, locally resonant name can help attract families from across the state and neighboring states.
While the rebrand does not alter the park’s existing rides or attractions, Enchanted Parks has hinted at future investments in new thrill experiences and family‑oriented amenities. Those plans align with the company’s broader mission to support the communities in which its parks operate.
Looking ahead
Mid America Adventure opens its doors under the new banner in early 2027. Guests can expect the same classic rides that have entertained generations, now presented with a fresh name that reflects the park’s commitment to the heartland. As the season‑pass options roll out, families will have the opportunity to choose the level of access that best fits their needs and budgets.
For more information on ticket pricing, upcoming events, and the park’s long‑term vision, visitors are encouraged to check the official Mid America Adventure website.
Original reporting: Orlando Rising — read the source article.
