Moviegoers will start to see microdrama ads in movie theaters as part of a new partnership between National CineMedia (NCM) and AI-native microseries studio aTwist. The company will begin advertising aTwist’s upcoming slate of vertical series in theaters later this summer.
Partnership Details
The partnership will feature brand-sponsored series, previews of aTwist originals, and a QR code that will take viewers directly to the aTwist platform. These advertisements will be integrated into NCM’s regular programming, which spans more than 18,500 screens in over 1,650 theaters nationwide.
aTwist is set to launch later this summer and is entering an increasingly competitive format. Microdramas, which originated in China, have continued to gain traction in the U.S. The vertical video market is expected to generate around $150 billion in revenue this year, according to media consulting firm Owl & Co.
Original reporting: Texarkana Gazette — read the source article.
