The Your
Aug 24, 2026
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The Your

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Men increasingly seek cosmetic procedures to stay attractive as they age

While traditional advice for healthy aging—maintaining cholesterol, blood pressure, and regular exercise—remains essential, a new trend is emerging among older men: the pursuit of “hotness” through cosmetic procedures. Dr. Krishna Vyas, a plastic surgeon at Fleckman Plastic Surgery in Manhattan, explained that many men feel a disconnect between how they feel inside and how they see themselves in the mirror.

Changing attitudes toward male aesthetics

According to the American Society of Plastic Surgeons, men now account for roughly 15% of all cosmetic procedures nationwide. Dr. Vyas noted that social stigma that once discouraged men from seeking aesthetic care has largely faded over the past two decades, making it more acceptable for men to explore options that improve their appearance.

Motivations behind the “looksmaxxing” movement

Men cite a variety of reasons for pursuing what social‑media users call “looksmaxxing.” These include staying competitive in youth‑focused workplaces, addressing subtle signs of aging such as dark under‑eye circles, loss of jawline definition, and thinning hair. Treatments range from minimally invasive options like Botox, laser therapy, and topical retinoids to surgical interventions such as chest masculinization and liposuction.

Dr. Vyas cautioned that while minimally invasive procedures can offer quick improvements, they are not without risk. Overuse or improper application can alter facial tissue layers and lead to unintended side effects.

Foundational health steps before cosmetic work

Before considering aesthetic procedures, experts recommend several evidence‑based health measures. Complete abstinence from nicotine is critical for maintaining microvascular circulation and preventing premature skin breakdown. The American Academy of Dermatology advises daily use of a broad‑spectrum sunscreen to protect against photo‑aging and a nighttime topical retinoid to stimulate cell turnover.

Maintaining a healthy weight helps reduce systemic inflammation linked to metabolic syndrome, which can accelerate skin and tissue aging. Early intervention for hair thinning with FDA‑approved finasteride or minoxidil remains the standard of care before permanent follicle loss occurs.

Exercise remains the “real longevity drug”

Dr. Vyas emphasized that regular aerobic and strength‑training exercise is the most effective strategy for both healthspan and appearance. “Someone who’s looking for a hotspan or a healthspan should focus on the basics first,” he said, noting that a solid foundation of fitness, nutrition, and skin protection supports any aesthetic goals.

In summary, while the desire to look and feel attractive as men age is growing, medical professionals stress that cosmetic enhancements should complement—not replace—fundamental health practices.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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