McDonald’s recently increased the number of deals and discounts to attract more customers. However, this strategy seems to have hit a roadblock. The burger chain reported its slowest growth since 2025, with US sales rising just 0.8% in the second quarter.
Deal Fatigue
McDonald’s blamed the slowdown in visits on slower service due to the number of value offerings launched over the past few months. CEO Chris Kempczinski said on the earnings call that the US business “slowed significantly” during the second quarter and that results were “below our expectations.”
McDonald’s introduced several promotions in recent months, including limited time FIFA World Cup and KPop Demon Hunter meals, plus a revamped $3 menu. However, only about 65% of franchise restaurants participated in the deal. Some locations used the promotion to raise prices on some items while still keeping it under the $3 threshold.
As a result, McDonald’s will roll out new promotions next week in its app to “re-energize our high frequency customers.” The company will also increase marketing spending on proven value offerings like its Extra Value Meals.
Original reporting: KRDO (Colorado Springs metro) — read the source article.
