Southern Denton County residents who frequented the Lululemon pop‑up in The Shops at Highland Village will need to look elsewhere for the brand’s yoga pants, leggings and other athletic wear. The store closed its doors this week after the two‑year temporary lease came to an end.
Lease not renewed
Ravi Wadhwa, general manager of The Shops at Highland Village, confirmed that the retailer chose not to renew the lease that began in 2024. “The brand’s two‑year pop‑up lease was up, and we mutually agreed to close the space,” Wadhwa said.
Pop‑up concept tested the market
The Highland Village location was part of Lululemon’s broader pop‑up strategy, which allows the company to gauge demand in a specific market without committing to a permanent storefront. The brand first opened a store in the center when The Shops launched in 2007, but the recent pop‑up was a short‑term effort to re‑engage local shoppers.
Other nearby Lululemon options
Customers in the area still have convenient alternatives. The nearest permanent Lululemon locations include the Tanger Outlets store in Fort Worth, which transitioned from a pop‑up to a full‑time outlet, and the Southlake Town Square store, both within a short driving distance.
What this means for local retail
The closure reflects the normal ebb and flow of retail tenants in mixed‑use centers. While the pop‑up’s departure leaves a vacant space, The Shops at Highland Village continues to host a mix of national and local retailers, providing shoppers with a variety of options.
Looking ahead
Retail analysts note that pop‑up concepts remain a useful tool for brands testing new markets, especially in fast‑growing suburbs like Highland Village. Should demand rise, Lululemon could consider a permanent location in the future, but for now the brand is focusing on its existing stores in the region.
Shoppers seeking Lululemon products are encouraged to visit the nearby Tanger Outlets or Southlake Town Square locations, where the full range of merchandise is available.
Original reporting: Cross Timbers Gazette — read the source article.
