Instacart’s latest October shopping report highlights how Louisiana families celebrate Halloween. The state’s carts were filled with 25% more candy than the national average, placing Louisiana eighth among all states for candy purchases.

Reese’s remains the state favorite

Reese’s Peanut Butter Cups topped the candy leaderboard in Louisiana, as they did in 40 other states. The chocolate favorite outranked Peanut M&M’s, Hershey’s Milk Chocolate, M&M’s and Snickers. The only state where a non‑chocolate treat beat Reese’s was Rhode Island, where Sour Patch Kids claimed the top spot.

Regional quirks and over‑indexed treats

While Louisiana favored Reese’s, the report also noted regional over‑indexes. Montana purchased HI‑CHEW at a staggering +616% above the national share, the highest over‑index for any candy. Louisiana itself bought Tootsie Pops at +141% above the national average, and Rhode Island’s love for Sour Patch Kids showed a +109% over‑index.

Western states lead candy buying

Utah (+67%), Idaho (+50%) and Alaska (+47%) led the nation in candy purchases relative to overall cart volume, with the Mountain West and Pacific Northwest consistently out‑spending other regions. The Northeast, including Delaware, Pennsylvania and New York, showed the lowest relative candy buying.

City‑level candy capitals

At the city level, the Pacific Northwest dominated. Anchorage, AK (+56%), Eugene, OR (+53%), Tacoma, WA (+51%), Vancouver, WA (+48%) and Spokane, WA (+47%) all ranked above the national average for candy sales. Cities in the Northeast, such as Newark and New York City, fell well below the national rate.

Costume trends: bananas lead food‑related outfits

When it comes to adult food‑related costumes, the banana was the clear winner, mirroring its status as the top‑selling item on Instacart. Traditional Halloween costumes also performed strongly, with skeleton and witch outfits leading for adults and Ghostface masks popular among children.

What this means for Louisiana families

Whether stocking up on Reese’s for trick‑or‑treaters or dressing up in a banana costume, Louisiana’s Halloween shopping reflects both national trends and local preferences. The data offers a fun snapshot of how families across the state plan to celebrate the holiday.

Original reporting: KTBS 3 (Shreveport) — read the source article.