The Your
Sep 26, 2026
HyperLocal Loop
The Your

Close to home. Always in the loop.

Los Angeles Sparks dismiss head coach Lynne Roberts after two‑season playoff miss

The Los Angeles Sparks confirmed on Friday that head coach Lynne Roberts has been relieved of her duties after two seasons in which the team failed to qualify for the postseason. The decision comes on the heels of a 16‑28 overall record and a 76‑75 home defeat to the Golden State Valkyries in the final game of the regular season.

Organization’s response

Sparks special advisor Farhan Zaidi praised Roberts for her dedication, stating, “We are grateful to Lynne for the commitment and determination she brought to the role, which was evident all the way through our last game last night. Lynne has cared deeply about our organization and for our players and their development. We sincerely thank her for everything she has invested in the Sparks and wish her and her family the best moving forward.”

Roberts’ tenure and background

Roberts, 51, compiled a 37‑51 record over her two‑year stint with the Sparks, marking her first head‑coaching position in the WNBA. Prior to joining Los Angeles, she amassed extensive collegiate experience, leading programs at Utah (2015‑24), Pacific (2006‑15) and Chico State (2002‑06). In an interview with ESPN before the season finale, Roberts acknowledged the challenges the team faced, citing injuries and organizational turnover: “I think we’ve had two tough years of injuries, and I’m not trying to blame anything on that, it’s just the reality. There has been a lot of change. Our president’s been here … four months. So just again, so much change.”

Recent roster moves

The Sparks also navigated significant roster adjustments during the season. Guard Kelsey Plum was traded to the Phoenix Mercury on Aug. 2 after missing 12 games with a lingering lower‑leg injury. Plum’s final appearance for Los Angeles came on June 21, after which the team posted an 8‑20 record for the remainder of the campaign.

Historical context

Roberts inherited a franchise that posted an 8‑32 record under former coach Curt Miller in 2024. The Sparks have not reached the playoffs since the COVID‑shortened 2020 season, making the recent performance a continuation of a multi‑year rebuilding effort.

What’s next for the Sparks?

With the coaching vacancy now open, the Sparks organization will begin a search for a new leader who can guide the team back to contention. The front office emphasized a commitment to stability and player development as core priorities moving forward.

Fans and local supporters are encouraged to stay engaged with upcoming team announcements and community events as the franchise works to chart a new course.


Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.

OBBM Network Editorial Staff

[email protected]

Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

Leave a Reply

Your email address will not be published. Required fields are marked *

Recent News

Trending

Community News

Quick Start Deal

Turn Local Reach Into Real Leads

A monthly bundle that puts your business in front of local audiences across HyperLocal Loop and the OBBM Network — and delivers ready-to-contact buyers to your team.

$500 Per Month
What's Included
  • LeadEngine · 1,000 Contacts Verified, buyer-intent prospects in your market, delivered to your team
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads · 3 Cities Geo-targeted display placement across HyperLocal Loop in three cities
  • Video Commercial · 3 Cities Your commercial airs on the local OBBM channel in three cities
  • Audio · 10,000 Impressions Podcast ad impressions across the OBBM Network
  • Geo-Targeting City or regional targeting via AdServe
  • Real-Time Reporting Track campaign performance as it happens
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
Quick Start Deal

Get Loop-Ready in One Move

A low-commitment monthly bundle that keeps your business in front of local audiences across HyperLocal Loop and the OBBM Network.

$350 Per Month
What's Included
  • DataPulse · 1,000 Matches Identify and retarget anonymous visitors to your site
  • Banner Ads Geo-targeted display placement across HyperLocal Loop
  • Video Ad Airs on your Local OBBM Channel
  • Business Advertorial A featured sponsored article telling your story
Questions about any of this? Ask Ben →
Get Started
Secure checkout · Cancel anytime
§ 04 · Choose Your Package

Three levels. Up to 60% off.

Every Patriot Package is priced at over 40% off standard AdRevv list rates — and the discount deepens as you scale, up to 60% off at the Enterprise tier.

Tier I · Local
The Patriot
For local & regional brands launching with the network.
List Price: $835/mo
$500/mo
★ Save $335 — 40% Off
Monthly Allotment
  • Audio: 10,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 50,000HyperLocal Loop geo-targeted banner impressions
  • DataPulse: First 1,000visitor matches included
  • City or regional geo-targeting via AdServe
  • Real-time campaign reporting
Start The Patriot
Tier III · National
The Enterprise
For national brands ready to dominate the network.
List Price: $5,065/mo
$2026/mo
★ Save $3,039 — 60% Off
Monthly Allotment
  • Audio: 14,000Podcast impressions
  • Video: 10,000Streaming TV impressions
  • Banners: 100,000HyperLocal Loop geo-targeted impressions
  • DataPulse: 5,000visitor matches included
  • LeadEngine: 20,000actionable buyer-intent contacts
  • Host Endorsements: 9podcast host-read spots
  • National geo-targeting + dedicated campaign manager
  • Priority creative production support
★ Bonus Included ★
Free 1-Year Freedom Chamber Membership
Faith, Family & Freedom business community at freedomchamber.net.
Start Enterprise

Need a custom configuration? Build your own package →