Los Angeles, California – October 7, 2026 – Local entrepreneur and author Tony Poll, the founder of 2MAD Agency, unveiled two new resources designed to make marketing clearer for small‑business owners. The first, POLY Score, is a five‑dimensional framework that evaluates attraction, desire, action, purchase and loyalty. The second is his forthcoming book, YOU DID IT WRONG! The Marketing Perspective You Are Missing, which expands on the same concepts.
What is POLY Score?
POLY Score, also called Poly Brand Score, breaks the customer journey into five distinct stages. By assessing each stage separately, business owners can see where they are succeeding – attracting attention or generating desire – and where they may need improvement, such as converting visitors into buyers or fostering repeat business. Poll says the framework helps owners move beyond single‑campaign metrics and look at the broader relationship between perception and buying behavior.
Upcoming book offers a practical marketing guide
In YOU DID IT WRONG!, Poll draws on more than 15 years of experience across technology, eCommerce and service industries. The book challenges common assumptions about branding, advertising, website design and sales funnels, arguing that many owners overlook critical gaps that prevent growth. Topics include customer perception, positioning, purchasing behavior, website experience, conversion tactics and loyalty programs. Poll hopes the book will give readers concrete tools to recognize overlooked problems and align marketing decisions with real business goals.
Consultations, webinars and masterclasses
Beyond the framework and book, Poll continues to offer one‑on‑one consultations, live webinars and masterclasses. These sessions focus on helping entrepreneurs communicate value, allocate limited budgets wisely, improve the customer experience and integrate marketing activities into a cohesive growth strategy. According to Poll, simplifying complex concepts and providing actionable steps are key to reducing unnecessary complexity for small‑business owners.
Background on Tony Poll and 2MAD Agency
Tony Poll has spent more than a decade building businesses and leading growth initiatives. As founder of 2MAD Agency, he has worked with a range of international brands on branding, web development, content production, advertising and customer‑retention strategies. His blend of business strategy, creative direction and digital infrastructure informs the practical approach he brings to consulting and education.
Local impact
Based in Los Angeles, Poll’s resources are aimed at the city’s vibrant startup community as well as established firms seeking to sharpen their marketing edge. By offering tools that are both data‑driven and easy to apply, he hopes to strengthen the local economy and support entrepreneurs in navigating a rapidly changing market.
For more information about POLY Score, upcoming book releases, or to schedule a consultation, visit tonypoll.com or contact 2MAD Agency directly.
Original reporting: KTBS 3 (Shreveport) — read the source article.
