LIV Golf suffered a potential setback Tuesday when the PGA Tour, European tour, and Asian Tour announced a strategic alliance aimed at global collaboration that is likely to affect the partnership the Asian Tour had with LIV.
Details of the Alliance
The PGA Tour and European tour will partner with the Asian Tour to help provide commercial and playing opportunities and establish a path for Asian Tour members to join European circuits. The alliance takes immediate effect through 2029.
The announcement was a blow to LIV Golf, which has had a relationship with the Asian Tour since before the rival league launched in 2022. LIV invested $300 million in the Asian Tour to create the “International Series” with purses of up to $2 million.
Impact on LIV Golf
The Public Investment Fund of Saudi Arabia, the financial muscle behind LIV Golf, has said it will no longer fund the league after this season. Scott O’Neil, the CEO of LIV Golf, has been trying to find investors to keep the league alive for 2027 and beyond.
The European tour had an alliance with the Asian Tour from 2016 until 2021. It stopped co-sanctioning Asian Tour events in 2022. Now that’s back in play under the alliance that is expected to have at least two co-sanctioned Asian Tour events each of the next three years.
Original reporting: Texarkana Gazette — read the source article.
