A feel-good coming-of-age story set right here in Las Cruces is winning hearts across the country. The comedy-drama Olmo, directed by Fernando Eimbcke, opened nationwide on August 7, 2026, and has been earning rave reviews from audiences and critics alike.

The film follows a 14-year-old Mexican American boy named Olmo and is set in Las Cruces during the 1970s. Shot on location in the city, Olmo brings the streets, culture, and spirit of Las Cruces to a national audience — a moment of genuine pride for the community that served as its backdrop.

The movie’s warm reception is a milestone for Las Cruces as a filmmaking destination, and the timing couldn’t be better. Just days after the film’s debut, the city launched a self-guided film tour highlighting movie and TV filming locations throughout Las Cruces, giving residents and visitors a chance to walk in the footsteps of their favorite productions.

Together, the nationwide release of Olmo and the new self-guided film tour shine a spotlight on Las Cruces as a vibrant, creative community with deep cultural roots and a growing presence on the national entertainment stage. Whether you’re a longtime local or a first-time visitor, there’s never been a better time to explore the cinematic side of the City of Crosses.

Residents curious about the self-guided film tour can look for information through the city, while Olmo is now playing in theaters nationwide for those eager to see their hometown on the big screen.

Sources: El Paso Times, KFOX