After Spain’s historic 2026 World Cup victory, 19‑year‑old forward Lamine Yamal is stepping off the pitch and into the retail world. The Spanish soccer star has become American Eagle’s first Global Brand Ambassador and is unveiling a 29‑piece collection that reflects his relaxed, oversized street style.
What’s in the collection
The line includes baggy denim, cargo pants, oversized denim shirts, hooded denim jackets and other everyday essentials. Prices range from $15.95 for basic tees up to $139.95 for premium jackets. All items are available on AE.com and at select American Eagle stores across the United States.
Why it matters for fans
Yamal’s partnership gives young fans a chance to emulate the look of one of Europe’s brightest soccer talents. By offering affordable, youth‑oriented pieces, the collection aligns with American Eagle’s focus on casual, Gen‑Z fashion.
How to shop
Customers can purchase the collection online or visit participating stores beginning Thursday, Sept. 3. American Eagle also promotes its free loyalty program, Real Rewards, which lets shoppers earn 4% back on purchases and enjoy perks such as birthday rewards, members‑only sales and free shipping on qualifying orders.
About American Eagle
American Eagle Outfitters, a leading retailer of casual apparel, continues to expand its brand ambassador program to connect with younger consumers. The partnership with Yamal underscores the company’s commitment to offering stylish, affordable clothing that resonates with today’s youth culture.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
