Actor Kevin Bacon is temporarily changing his last name to Bean to support a new campaign by Humane World for Animals, formerly known as the Humane Society of the United States. The campaign, called ‘Beansday,’ aims to encourage people to swap out meat for beans on Wednesdays.

The Goal of the Campaign

According to Bacon, the goal of the campaign is to raise awareness about the impact of food choices on animals, the environment, and people’s pocketbooks. ‘It can have an impact on animals’ lives, on the environment, on your pocketbook,’ Bacon said in an interview.

Bacon, who lives on a 40-acre farm with his wife, Kyra Sedgwick, and their animals, including horses, goats, pigs, cows, and chickens, knows the importance of treating animals with respect and care. He often sings to his animals and finds it therapeutic and calming.

A Funny Idea

Bacon said he thought changing his name to Bean was a funny idea and a great way to support the campaign. He will also be donning a suit made entirely of beans in a new PSA for the campaign.

The campaign is meant to be a lighthearted way to encourage people to think about their food choices and the impact they have on the world. By temporarily changing his name to Bean, Bacon hopes to bring attention to the cause and inspire people to make a change.

Original reporting: NBC10 Boston — read the source article.