Comedian and actor Kenan Thompson is starring in a new campaign for AutoTrader, highlighting the evolution of car buying with AI-powered tools. Thompson believes these tools are making the car-buying process easier and more approachable for consumers.
AI-Powered Car Buying
AutoTrader’s online tools allow shoppers to browse inventory, compare vehicles, and complete parts of the purchase online. Thompson says this flexibility is what makes modern car shopping so appealing. As a parent, Thompson’s must-have car essentials include wipes, napkins, and hand sanitizer for quick cleanups.
Thompson also reflected on his first Toyota 4Runner, which he purchased with his own earnings. He customized the SUV with upgrades including mufflers, rims, and window tint. If he could add one more feature, it would be a soft, furry car rug that could withstand everyday messes.
Autotrader’s Campaign
Autotrader is hosting a one-day Coffeehouse pop-up in New York City to promote the new campaign. Consumers can grab free coffee and learn about buying a car online. Autotrader is also giving away $10,000 in cash prizes to put toward their next vehicle purchase.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.