Kellogg announced it will remove artificial colors from all its cereals by the end of this year, a year ahead of schedule. The company has identified fruit- and vegetable-based juices to give cereals like Froot Loops and Apple Jacks their distinctive colors.
Natural Colors and Preservatives
Kellogg has also invested in equipment to transition to natural colors and is removing BHT, an artificial preservative, from the small number of cereals that still contain it. According to Kellogg’s Chief Growth Officer Doug VanDeVelde, the company is proud to meet consumer expectations for simple, recognizable ingredients.
Original reporting: NBC6 Miami — read the source article.
