The Junior League of Birmingham is preparing for its annual Market Noel holiday market, scheduled for November 18‑21 at the Finley Center in Hoover. The four‑day event is expected to draw about 5,000 visitors and will showcase a variety of local vendors, artisans, and charitable activities.
Event schedule and highlights
Preview Noel – Wednesday, Nov. 18, 6:30‑9:30 p.m. An evening of community celebration with a silent auction, complimentary cocktails, and hors d’oeuvres. Attendees are encouraged to dress in festive cocktail attire.
Seasonal Social – Thursday, Nov. 19, 5:30‑7:30 p.m. This night features a fashion show where Junior League members model items from Market Noel vendors. Tickets include access to the runway show and light bites, with a cash bar available for refreshments.
Sweat, Sip and Shop – Friday, Nov. 20, 5:00‑7:00 p.m. Participants enjoy a 45‑minute body‑weight workout led by a True40 instructor, followed by a social shopping hour with a complimentary glass of sparkling wine.
Brunch with the Big Guy – Saturday, Nov. 21, 9:00‑11:00 a.m. A family‑friendly brunch that includes a personal visit from Santa Claus. Ticket holders receive a full brunch and a professional digital photo with Santa.
Community impact
All proceeds from Market Noel will be directed to 20 community projects identified by the Junior League of Birmingham. “Every ticket purchased matters,” said Shanika Gibson, president of the Junior League. “When our community chooses to participate, the impact gets a little deeper, our reach gets a little wider, and Birmingham gets a little stronger.”
The event is presented by Regions Bank, the 2026 Market Noel presenting sponsor. Gibson emphasized that the market not only offers holiday shopping opportunities but also serves as a fundraiser that supports local families and neighborhoods.
How to attend
Tickets and additional information are available at marketnoel.net or by calling 205‑879‑9861. The Finley Center at the Hoover Met Complex, located at 5508 Stadium Trace Parkway, provides ample parking and accessibility for visitors.
Market Noel continues a tradition of bringing together Birmingham residents, local businesses, and charitable organizations to celebrate the holiday season while strengthening the community.
Original reporting: Hoover Sun — read the source article.
