Jackson, Wyoming, has become synonymous with sloshies, a frozen cocktail that has taken the town by storm. The concept of sloshies originated in party-forward locations like New Orleans and Las Vegas, but the culture surrounding them in Jackson is unique.
A Local Phenomenon
According to Chas Marsh, Founder and Owner of Jackson Hole Still Works, sloshies have been a part of the distillery’s story from the beginning. Marsh and his team serve their creations out of a window at the distillery and from tents at local events, including the weekly People’s Market.
Other establishments, like Hoback Market, have also jumped on the sloshie bandwagon, offering a wide variety of flavors to cater to the growing demand. The market’s Owner and Acting Manager, Marc Kelley, estimates that he sold six times his normal summer numbers over the Fourth of July weekend.
The popularity of sloshies has also led to a burgeoning rental market, with companies like Jackson Hole Marketplace offering sloshie machines for rent. This has made it possible for people to enjoy sloshies at private events and parties.
While the sloshie scene has brought people together, it has also raised concerns about responsible drinking. Marsh notes that his team is very smart about facilitating a safe environment and that 99% of people at events are drinking responsibly.
As the summer season comes to a close, it’s clear that sloshies have become an integral part of Jackson’s culture. Whether you’re a local or just visiting, it’s hard to resist the charm of these frozen cocktails.
Original reporting: Buckrail (Jackson WY) — read the source article.