Louisville residents are invited to a special celebration of local rapper Jack Harlow’s newest sneaker collaboration with New Balance. The event will take place Friday, Aug. 28, from 3 p.m. to 7 p.m. at Hogan’s Fountain in Cherokee Park, the historic green space where Harlow filmed many of his early music videos.
About the “Olmsted” sneaker
The shoe, dubbed “the Olmsted,” honors Frederick Law Olmsted, the 19th‑century landscape architect who designed Louisville’s park system as well as New York’s Central Park. It is a fresh take on New Balance’s classic T500 tennis shoe, marketed as a casual “walk in the park” style – a nod to Harlow’s own lyric.
Event details
According to the New Balance flyer, the celebration is free and open to the public. Attendees are encouraged to bring blankets, friends, and a relaxed attitude for an afternoon of music, food trucks, and sneaker displays. The park’s scenic backdrop will provide a family‑friendly setting for fans to see the shoe up close before its official release on Sept. 4.
Evening concert
Following the park gathering, Harlow will continue the festivities with a performance on Saturday at Old Forester’s Paristown Hall, a popular downtown venue. The concert, part of his “Monica” tour, begins at 7:30 p.m., and tickets remain available for purchase.
Community impact
Events like this highlight Louisville’s vibrant cultural scene and reinforce the city’s reputation as a hub for music and entrepreneurship. By linking a new product launch to a beloved public space, Harlow and New Balance underscore the importance of local heritage while supporting the city’s parks and small‑business ecosystem.
Residents who wish to attend should plan to arrive early, as the park can fill quickly during peak summer hours. For more information on ticket availability for the Paristown Hall show, visit the venue’s website or Harlow’s official social‑media channels.
Original reporting: WLKY Louisville — read the source article.
