Iowa State University athletes will wear the Monster Energy logo on their jerseys as part of a new sponsorship deal between the energy drink brand and the Big 12 Conference.
The deal will bring in about $20 million annually for the Big 12, with Iowa State earning around $1 million each year.
The Monster Energy logo will appear on playing surfaces, as well as football and basketball jerseys.
Original reporting: KCCI Des Moines — read the source article.
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