Sophie Cunningham, a star player for the Indiana Fever, is reportedly set to release her first signature sneaker. According to Sole Retriever, the WNBA star will have her own batch of shoes, the Crazy Energy Sophie Cunningham PE, which will hit the market on July 24.
Marketability and Popularity
Cunningham’s marketability and popularity are cited as reasons for Adidas to partner with her for the signature sneaker. With 2 million followers on Instagram and a podcast, Cunningham has become a notable figure in the sports world.
Original reporting: Fox News (HLL/CB) — read the source article.