Indian designers are gaining recognition globally, with many showcasing their designs at prominent fashion events such as Paris Haute Couture Week and New York Fashion Week. Despite the global ambitions, bridal couture remains a crucial financial backbone for most Indian brands.

India Couture Week

The annual India Couture Week, organized by the Fashion Design Council of India, sets trends for the busiest wedding months starting in October. Designers such as Rahul Mishra, Manish Malhotra, and Gaurav Gupta have showcased their designs at the event, which attracts brides and wedding guests looking for opulent and traditional attire.

According to designer Manish Malhotra, "Consumers today follow designers, collections, and cultural moments from around the world. When they see Indian craftsmanship celebrated in Paris, on the Met Gala carpet, or by international artists, it creates a sense of pride and strengthens their connection with the brand."

Bridal Couture

Bridal couture is a significant contributor to the Indian fashion industry, with the country’s wedding industry valued at $130 billion. Designers such as Masaba Gupta have pivoted to bridal couture, creating options for not just the bride but also for wedding guests. Gupta’s brand, House of Masaba, has gained popularity through its quirky ready-to-wear collections and prints.

The increasing global visibility of Indian designers has also helped forge a deeper relationship with their diaspora clientele, who appreciate the use of Indian craftsmanship and international recognition.

Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.