The ongoing US-Iran war has led to a shortage of Diet Coke in India, resulting in a price increase of over 10% for the popular drink. The conflict has disrupted the supply chain, forcing Coca-Cola to procure pricier, larger-sized cans from Southeast Asia.
Impact on Indian Market
The shortage has led to a wave of ‘Diet Coke parties’ in India, where the drink is sold predominantly in aluminum cans. The company has rolled out 330-ml cans of Diet Coke in India for 50 Indian rupees, as the smaller ones are in tight supply.
The price increase translates to 13.6% on a per-ml basis. The decision was made to account for higher costs due to the disruption in the supply chain.
Original reporting: Appleton, WI News Feed (HLL/CB) — read the source article.
