By Susan Hamilton
CEO at OBBM Network TV, hyperlocal television, podcast, and digital magazine distribution. Director at Media Liberty Alliance Foundation, https://medialibertyalliancefoundation.org
Hyperlocal marketing is reshaping how businesses connect with nearby customers, but many people still find the term confusing. While ‘local’ might bring to mind nearby news or places, ‘hyperlocal’ zeroes in on mobile searches for immediate needs. This means restaurants, stores, hotels, and venues must optimize marketing for real-time searches. By using location data from mobile devices, marketers can easily guide potential customers to their destinations, creating a win-win situation for both businesses and consumers.
As a consumer, how often have you searched for a venue or product, only to be directed to a location past a closer option? Many companies have over-optimized their marketing, frustrating people who just want to get where they need to go.
At OBBM Network TV, we threw out everything we thought we knew about television and social media, reimagining them to truly support our neighborhoods and communities.
We Started at The Core – Being a Resource For YOU
Media is often called the Fourth Estate, supposedly acting as a watchdog over government branches by revealing their actions to the public. In reality, all channels present perspectives through their own lens. Social media isn’t necessarily better; it gives an illusion of control, mixing fact and fiction, and selling biometric data to technocratic engineers. The more you look, the better it is for the platforms, profiting whether or not you do.
If media functioned as a First Amendment free press, it would be in the hands of citizens, not the government or corporate conglomerates. This is happening today with OBBM Network TV and Spreely Media. We’re a private business offering a public service, standing on the Bible and the Constitution. We aim to overcome evil with good and be a resource for living successfully.
Hyperlocal means neighbors standing together in defense of the Constitution, improving local business, and communicating effectively. Our focus is practical, day-to-day content that makes relationships meaningful. Gardens, music, how-tos, health, cooking, and inspiring content bring out the best in us. News and government aren’t just sensational headlines; they’re backed by documents and community insights.
Streaming TV in small and large markets showcases independent thought, rejecting the status quo.
BIG News is Small News – and Hyperlocal Detail
Don’t focus on D.C. when your water bill has multiple tax line items each month. The impact we can have by exposing fraud locally is significant. Even those with limited budgets can gain political attention by educating audiences about how local offices affect them. OBBM Network TV has partnered with Ballotpedia to connect candidates with district audiences.
Restaurants, stores, and venues thrive when reaching neighbors who respect their establishments. In today’s violent environment, brick-and-mortar businesses are questioning safety. A proactive approach to reach customers valuing American enterprise over socialist sentiment changes that. Hyperlocal audiences are now reachable, engaged, and ready to build, choosing their thoughts and behaviors, and voting with their money.
It’s time Americans enjoy media that helps build successful families, communities, and businesses. It’s time for the most important things in life to take center stage, pushing sensational noise to the back.
