HyperLocal Loop
Jul 08, 2026
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Houston Cougars Eye Big 12 Title

The Big 12 Media Days have concluded, and the favorites to win the conference are clear: Texas Tech and BYU. However, the Houston Cougars are a team to watch, with a strong roster and a manageable schedule.

A Team on the Rise

The Cougars are entering their third year under Coach Willie Fritz, and they’re looking to build on their ten-win season in 2025. With both coordinators returning, the team has a good chance of success. The defense, led by young coordinator Austin Armstrong, was ranked in the top-50 in scoring and top-40 in average yards per rush allowed last season.

The schedule is also in the Cougars’ favor, as they avoid playing BYU, Arizona, and Arizona State. They’ll face Texas Tech in September, which could be a crucial game in determining the conference champion. If the Cougars can spring the upset, they’ll be in a strong position for the rest of the season.

A Well-Oiled Machine

The Cougars have a high level of returning production, ranking second in the Big 12 and top-ten in the country in returning offensive production. This should make them a well-oiled machine from the start of the season. They’ve also made some key pickups in the transfer portal, including running back Makhi Hughes from Oregon.

While overcoming the favorites won’t be easy, the Cougars have a good chance of success. With their strong roster, manageable schedule, and experienced coaches, they could be a dark horse in the Big 12 conference.


Original reporting: Fox News (HLL/CB) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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