A recent study by WebFX examined the role of Local Services Ads, Google Ads, and the Local Pack in home services marketing. The study analyzed 100 U.S. home services keywords across five industries: HVAC, plumbing, roofing, electrical, and garage door services.
Key Findings
The Local Pack appeared in 98% of searches, making it the most consistent feature. Local Services Ads appeared in 28% of searches, while traditional Google Ads appeared in only 8% of searches.
The study found that the order of features on the search results page is crucial, with the top spot often being a contest between Local Services Ads and the Local Pack. Traditional Google Ads rarely reached the top spot.
Implications for Home Services Businesses
The study suggests that home services businesses should prioritize local SEO to earn placement in the Local Pack, utilize Local Services Ads where they appear consistently, and use Google Ads as a targeted support channel.
By focusing on these strategies, businesses can increase their visibility and reach more customers. The study’s findings can help home services businesses make informed decisions about their marketing budgets and strategies.
Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.
