Hiya, a children’s wellness brand, has launched a new protein powder specifically designed for kids. The pediatrician-informed formula is created to help parents ensure their growing kids get the nutrients they need without relying on overly processed options.
Why Protein Matters for Kids
Protein plays a key role in growth, muscle development, and overall health. However, many kids aren’t getting enough quality protein, and “kid-friendly” options on the market are often loaded with sugar or built from scaled-down adult formulas.
Hiya’s new product, Kids Daily Growth + Protein, aims to provide a convenient and carefully formulated option for parents. The formula is designed for kids ages 2 and up and includes grass-fed whey protein, prebiotics for gut health, and healthy fats for brain development.
What Sets Hiya’s Product Apart
Hiya’s product takes a different approach by starting with the idea that children’s nutrition shouldn’t be an afterthought. The formula is built from the ground up with pediatric input, and the company emphasizes safety and transparency, including third-party testing and clean label certification.
Original reporting: Las Cruces Sun News (HLL/CB) — read the source article.
