San Antonio – Grunt Style, the veteran‑oriented clothing retailer founded by Daniel Alarik, will shut its downtown Broadway store and lay off all 19 employees at that site by Nov. 30, according to a filing with the Texas Workforce Commission.
WARN notice and broader closures
The company submitted Worker Adjustment and Retraining Notification (WARN) notices for the San Antonio location as well as for stores in El Paso, Florida, Georgia, South Carolina and Missouri. The federal WARN Act requires employers with 100 or more full‑time workers to give advance notice of large layoffs or closures.
Impact on local staff
Grunt Style’s headquarters at 900 Broadway in downtown San Antonio employs 49 workers, including the 19 retail staff slated for termination. Of those, 11 are full‑time employees. Human‑resources manager Kelly Wisley said in the letter that a decision has not yet been made regarding the remaining 30 staff members at the headquarters.
“The company expects to close this retail employment site in its entirety. No final determination has been made regarding the future operation or closure of the company headquarters,” the filing read.
Wisley declined to comment further on the situation.
Previous layoffs and company background
This marks the second major layoff for Grunt Style in as many years. In 2025 the company cut 100 jobs at its clothing‑production facility outside Chicago. Grunt Style was launched in 2009 by veteran Daniel Alarik, who was removed from the company in 2020 and subsequently filed a lawsuit against it.
The brand has cultivated a strong following among conservative and right‑wing consumers, gaining particular visibility after participants in the Jan. 6 Capitol breach were seen wearing its apparel. Grunt Style also operates the Grunt Style Foundation, a nonprofit that raises funds and provides programs for veterans while engaging in legislative advocacy. The foundation maintains offices at the same Broadway location, though its representatives did not respond to requests for comment.
What this means for the community
The closure removes a retail outlet that has served veterans and military enthusiasts in downtown San Antonio for years. While the layoffs are a setback for the affected workers, the broader WARN filings suggest the company is consolidating operations amid a challenging retail environment.
Local officials have not yet issued a statement, but the Texas Workforce Commission will monitor compliance with the WARN requirements to ensure that displaced workers receive any entitled benefits and assistance.
Original reporting: San Antonio Report — read the source article.
