In a rapid turn of events that hit the golf world hard, Austin‑based golf media company Good Good announced Thursday that it has lost two of its most valuable partnerships. The company’s co‑branded driver deal with equipment maker Callaway was terminated, and Good Good stepped away from its role as title sponsor of a PGA Tour tournament scheduled for November in Austin.
Controversial ad triggers backlash
The controversy began when Good Good posted a promotional video that showed co‑founder Garrett Clark shoulder‑checking Alexis Miestowski, a female member of the company’s team, as she reached for a co‑branded Good Good × Callaway driver. Viewers condemned the clip as an unacceptable portrayal of violence against a woman, and the video was quickly removed.
Callaway responded on X (formerly Twitter) with a statement saying it had listened to “personal experiences related to violence against women” and that such behavior is “unacceptable and should never be trivialized, normalized, or used as entertainment.” The company admitted its content‑review process was insufficient, pledged to strengthen approval procedures, and announced a $1 million donation to organizations that work to prevent violence against women and support survivors.
Callaway ends partnership
Following the apology from Callaway, the equipment maker confirmed it was severing ties with Good Good. In its post, Callaway noted that its CEO had previously approved the video before it went live, acknowledging a lapse in oversight.
Good Good withdraws from PGA Tour event
Just hours after Callaway’s announcement, Good Good issued its own statement saying it would no longer serve as the named title sponsor of the PGA Tour tournament that was to be held in Austin from November 12‑15, 2026. The company said the decision came after “thoughtful discussions with the PGA Tour and careful reflection.” It added that Good Good intends to focus on rebuilding its internal culture and earning back trust.
The PGA Tour, for its part, said it respected the decision and reiterated its belief that golf can bring people together in a welcoming environment. The tournament will proceed as scheduled, though the Tour will update sponsorship plans later.
Impact on Good Good’s business
Good Good, founded in 2020, built its reputation on social‑media videos that blend humor with golf instruction. Merchandise sales, a major revenue source, could suffer as major golf retailers reportedly begin pulling the brand’s products from shelves. The loss of two high‑profile partners—one of the sport’s most recognizable equipment manufacturers and the premier professional tour—represents a significant setback for the company’s growth trajectory.
Clark issued a personal apology, describing the ad as “super dumb” and “the worst ad known to man.” He likened the concept to the 2026 movie “Obsession,” saying the intent was to portray an obsessive attachment to the driver, not to promote violence. He also condemned the hate and death threats directed at Miestowski after the video’s release.
Broader conversation about golf media
The incident has reignited debate about the role of personality‑driven golf media in a sport traditionally associated with decorum and respect. While legacy brands like Callaway have sought to tap the younger, digital‑savvy audience that Good Good attracts, the controversy underscores the need for clear standards when blending entertainment with sport.
As Good Good works to repair its reputation, the company’s future relationships with major golf entities remain uncertain. Stakeholders will be watching closely to see whether the firm can align its content with the values of respect and family that many golf fans hold dear.
Original reporting: KOCO Sports (Oklahoma City) — read the source article.
