National retailers including Golf Galaxy, Dick’s Sporting Goods, Target and the PGA Superstore have stopped carrying Good Good Golf merchandise after the brand released a promotional video with Callaway Golf that many viewers found offensive. The ad, which featured co‑founder Garrett Clark appearing to shove a woman while protecting a driver, was intended as a satire inspired by the horror film *Obsession*, but it was widely perceived as trivializing violence against women.
Corporate response and sponsorship fallout
In response to the backlash, the Golf Channel cancelled the upcoming season of the reality series “Big Break” that it co‑produced with Good Good Golf. The company also announced it would withdraw its title sponsorship of the Good Good Championship, a PGA Tour event in Austin, Texas, stating that it had “thoughtful discussion with the PGA Tour and careful reflection” before stepping away.
Callaway Golf issued a statement saying it had listened to the concerns raised and would donate $1 million to organizations that support survivors of violence against women and promote education on the issue. The company emphasized that it does not condone any portrayal that normalizes or trivializes such violence.
Industry reaction and accusations of cancel culture
Good Good Golf CEO Matt Kendrick accused Callaway of using the controversy to “virtue signal” while escaping any real repercussions. He noted that Callaway’s own products remain on store shelves and that the brand has not faced any penalties from the PGA Tour.
Critics of the response argue that the situation exemplifies cancel culture, where corporations quickly distance themselves from a partner to avoid negative publicity, rather than addressing the underlying content concerns. They point to the swift removal of Good Good products and sponsorships as evidence of a coordinated media push against the brand.
What’s next for Good Good Golf?
Good Good Golf has apologized for the ad, describing it as a poorly executed skit that was not meant to endorse domestic violence. The company has removed the video from its channels and is working to rebuild relationships with retailers and sponsors.
As the debate continues, industry observers will watch how the brand navigates the fallout and whether the broader conversation about corporate responsibility and free expression in advertising evolves.
Original reporting: Fox News (HLL/CB) — read the source article.
