HyperLocal Loop
Jul 15, 2026
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Fourth of July Shopping Trends

As Americans prepare to celebrate the Fourth of July, Instacart has analyzed grocery shopping trends to determine the most popular items for Independence Day celebrations in California. The data shows that traditional cookout foods like hot dogs, hamburgers, and chips are in high demand, along with fresh produce like green limes, Roma tomatoes, and sweet corn.

Top Grocery Items for Fourth of July

According to Instacart, the top 10 grocery categories that see the biggest surge in sales on July 4th include hot dog buns, hamburger buns, and chips. The data also reveals that California shoppers tend to prefer hot dogs over hamburgers, with hot dog buns being the top-selling item in the state. Additionally, the data shows that Lay’s is the preferred brand of potato chips in most states, including California.

When it comes to s’mores, a classic Fourth of July treat, Instacart found that 95% of orders during the July 4th week included Hershey’s chocolate bars. The data also shows that s’mores are a summer-long staple, with sales peaking on July 4th and also seeing significant increases on Memorial Day and Labor Day.


Original reporting: KEYT (Ventura/Santa Barbara) — read the source article.

OBBM Network Editorial Staff

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Editorial team behind OBBM Network — independent, hyper-local journalism syndicated through HyperLocalLoop and OBBM Network TV.

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