The Fort Worth Board of Adjustment has turned down a request for an oversized sign at a new shopping center anchored by Target on Chisholm Trail Parkway. The decision, made on May 20, aligns with city zoning ordinances designed to limit visual clutter along the highway.
United Commercial Development, in collaboration with Pattison ID, proposed a 20-foot-tall sign exceeding city regulations, which allow a maximum width of 12 feet and a messaging area of 200 square feet. The proposed sign would have been over 20 feet wide with a messaging area of 258 square feet.
Doug Hallam, senior project manager at Pattison ID, explained that while they had reduced the number of signs from 14 to seven, and along Chisholm Trail Parkway from three to one, they needed to increase the width to maintain readability after reducing the height to 20 feet.
Margaret DeMoss from Scenic Fort Worth and former Mayor Kenneth Barr opposed the variance, emphasizing the importance of maintaining the scenic corridor established in 2003. The board voted 7-4 against the variance, highlighting concerns about the city’s development services department’s processes regarding sign agreements with developers.
Other Commercial Cases
In other decisions, the board rejected a variance request from Bank OZK for an electronic changeable sign at their Basswood Boulevard location, citing a lack of public benefit. Conversely, a Texaco gas station on Brentwood Stair Road received approval for an electronic sign to display fluctuating fuel prices, replacing an older manual sign.
Original reporting: Fort Worth Report — read the source article.
